Pinterest is basically like Google for creatives, artists and bloggers. From the time that Pinterest first rolled out to now, you’ll find that the platform has evolved as a business advertising platform and as a way for bloggers and freelancers to promote their creative services.
There’s also plenty of posts detailing everyone’s Pinterest strategy – which FYI all have the same information or tell you nothing except “buy my course to find out!”.
How am I different?
Well, for a start, I’m not asking you to buy anything or sign up to my newsletter. I mean, please do if you genuinely want to, but there’s no hidden benefit for me apart from your traffic.
I’m also being realistic. There’s no way I’m investing in Tailwind whilst I have next to no content, and I wouldn’t expect anyone else to who isn’t already making money from there blog. I pin and schedule my content manually, using the inbuilt Pinterest scheduling (and I barely actually do that).
Where's the Proof?
So, how did a blog that makes no money, and spends no money, boost its Pinterest impressions overnight? It didn’t. Well, my impressions sky-rocketed within 24-hours but I didn’t do anything within those 24-hours to cause it. I don’t even think I pinned a single image (which is actually kinda bad for a strategy, huh?).
First things first, let me share some screenshots I took to share my progress.
Both the screenshots above were taken the morning and night of the same day.
I’m going to explain some context here: I was just below 100k monthly impressions in the days before this and was waiting to pass that milestone. So, when I screenshot the left image I was ecstatic! I thought maybe impressions would get to 101k and I’d be happy. From the graph though, you can see this didn’t occur gradually. All of a sudden (overnight) my impressions jumped up by over 50k!
Now, imagine at 11pm on the phone to my friend talking about how my Pinterest blew up. I was like, “I pretty much haven’t been on the app the whole day, I wonder if it’s gone back down again” – because sometimes it does that and it absolutely kills me! Anyhow, I go back onto Pinterest and see THAT.
Um, let’s just say I must be doing something right.
Confused and a little startled by this overnight success, I wanted to look at the details of just what had happened in those 24-hours. When I say the Pinterest blew up overnight, guess what? It pretty much did. Check out that statistics below:
You can see that on a daily basis my impressions were dancing around 5-10k as they slowly grew between the 20th June and the 11th July. The jump occurred within that week and you can see over half the week had gone. I’m basically trying to say, if you’re assuming this didn’t occur overnight, the maximum timeframe is 3-days max. Is that so bad?
What's my Strategy?
I’m going to be honest, the way I treat Pinterest at the moment isn’t much of a strategy. I certainly wouldn’t call it one. What I do though is treat it as a consumer. Cocktails and Code is for women like me, so pinning and creating boards I naturally enjoy is pretty effective.
To sum up my “strategy” in a sentence: I pin as I did before the business, but avoid lazy pinning.
How do I define lazy pinning? Simply clicking. The difference between me now and before Cocktails and Code is that I use my words. I update post descriptions and add details to my boards. Nothing special or fancy, I provide self-explanatory descriptions to everything.
Let me translate that into workable steps for you to follow:
Optimising my Boards
Something new I tried recently was taking similar categories and using an umbrella keyword to create a singular board, with sections for each category. Pins can go into overlapping categories or none, but, much like web SEO, all those keywords are there. That’s what optimising your boards means: having keywords that relate to each other.
If we consider a single board. The title, category, description, sub-sections and pins must repeat and have similar keywords which relate. The more specific, the better.
Refining who I Follow
I’ve never thought much of who I follow since I’ve always followed people who post interesting and quality content. Naturally, that meant that my ‘following’ feed only shows the best and re-pinnable content. I don’t have the time or energy to sift through useless pins and neither do you.
Re-pinning Relevant Content
I don’t know who needs to hear this but don’t create personal boards on your business account. If you’re profile is for career advice, I don’t want to scroll through your pins are find your renovation inspiration, couple goals and morning recipes. That doesn’t mean you have to create a whole other account, just make some private boards!
I re-pin plenty of content un-relatable to Cocktails and Code, but because it’s not for you guys I don’t make it public. It also means I don’t need to optimise unnecessary boards and pins.
Do you have any advice for Pinterest strategy? Drop them in the comments x