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Staying Productive on Self-Care Sunday for CEOs
For the majority of us, the word “Monday” inevitably brings feelings of dread and doom. One day I hope to be someone who looks forward to the rise and grind of Monday but right now, every week I schedule a Self-Care Sunday to prepare myself for the following week. Now, Self-Care Sunday means a lot of different things to different people, but it ultimately is a day off the grind to reflect, refresh and refocus (that’s how I like to see it anyway!). While I let Cocktails and Code run on automatic, I like put a face mask on and sit down with a notebook. That’s right, not the iPad or…
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5 Ways to Increase Your Brand Visibility
You can have the best offering in the world, but if it’s not seen by the right people, you’re not going to get the results you want. Getting your business in front of your target audience should always be your number one priority when it comes to building your brand. Five Ways to Increase your Brand Visibility. Whether you’ve been in the game for a decade, or a few weeks, obtaining visibility in a crowded market can feel impossible. I’m here to tell you – you can do it! I’ve done it myself and I know it will work for you, too. The best part? You can start implementing these…
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How I Boosted my Pinterest Impressions Overnight
Pinterest is basically like Google for creatives, artists and bloggers. From the time that Pinterest first rolled out to now, you’ll find that the platform has evolved as a business advertising platform and as a way for bloggers and freelancers to promote their creative services. There’s also plenty of posts detailing everyone’s Pinterest strategy – which FYI all have the same information or tell you nothing except “buy my course to find out!”. How am I different? Well, for a start, I’m not asking you to buy anything or sign up to my newsletter. I mean, please do if you genuinely want to, but there’s no hidden benefit for me…
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6 Most Common Mistakes made by Entrepreneurs
Entrepreneurship is a journey of constant learning. Therefore, it is normal – and even expected – for first-time entrepreneurs to make some mistakes. But while some mistakes can be easily corrected over time, others can compromise business development, significantly reducing your chances of success. If you are venturing now into the world of entrepreneurship, we have selected the 6 most common mistakes of beginning entrepreneurs and how to avoid them. 1. They Do Not Have a Purpose We are living in the era of purpose. More and more people are looking for a reason for what they do every day, whether in personal or professional life. This change in mindset also changed consumption…
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9 Tips for an Entrepreneur on a Budget
http://why-every-girlboss-should-invest-in-herselfAn increasing number of people want to say goodbye to traditional work and venture into the world of entrepreneurship. But the problem is that this desire is not always accompanied by a factor: money to invest. So, where does an entrepreneur on a budget start? If you’re going through this, take it easy! You don’t have to give up your dreams or throw your ideas away. It is possible to start an enterprise without a high investment, but this requires a good deal of determination, planning and creativity. Investment doesn’t always need money either, you can read more about investing in yourself and future here. 1. Build your Knowledge With…
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The Basis of Branding for Beginners
Branding is defined as managing the image of a brand. This management takes place through actions and strategies that include factors such as: purpose, visual identity, communication and design. These elements are able to shape the perception that consumers have about the brand and the feeling that it generates. Branding isn’t just about business either, hence the guide focuses on branding for beginners – so you can start building your brand as an individual too! Want to know how to develop your business branding? Check out my tips: 1. HAVE A PURPOSE It is common for entrepreneurs to focus a good part of their energy thinking about what they are…
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How to Set Realistic Goals for #GoalDiggers
In my eyes, every dream is goal and every goal is achievable, but how do you set realistic goals now to reach those ultimate dreams in the future? With another year catching up on us, you may be thinking about setting new years resolutions in hopes of taking the first steps in achieving your goals. Good for you! However, we don’t have to wait until the new year to chase after our dreams. Why Set Goals? Ask any of the most successful people in the world if they believe in setting goals and you will discover why goal setting is vital for success. Setting goals provides you with both long-term…
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Digital Marketing Strategies for your Small Business
The digital presence of your business is one of the first things potential customers will notice. From fashion through to technology, if your online business etiquette and branding doesn’t represent your goals, values and services, you are losing customers. That’s why your business needs digital marketing strategies. Think of a strategy as your digital marketing business plan: outlining your business goals, target customers, budgeting and action plans. Successful digital marketing campaigns require detail and thorough market research, something a small business owner probably doesn’t have time for. So what can you do? Marketing Strategies for your Small Business A marketing strategy is an achievable and focused plan of action used…
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12 GirlBoss Books for Female Entrepreneurs
In my opinion, any woman with aspirations may as well be an entrepreneur. We put the grind and hustle behind ourselves, to build our skills, grow our mindset and tackle our personal obstacles. That’s what it means to be a girlboss to me. So, when I say these books are ‘girlboss’ books, they’re stories and mantras from female entrepreneurs who have done just that. They’ve conquered themselves and built their dream life. That’s what I want us to do too. These books are not just for women in business, nor are they women empowerment affirmations on repeat, but inspirational books about women who are unapologetically ambitious. Aka my reading list.…
